MARKETING PROGRAMS OF STUDY

NOTE :: Various file formats are used on this page that may require download. If larger than 1mb, it will take longer to download. For instructions or more information, please visit our download page.

Exploring Business Technologies
Course Number: 6208
Recommended Maximum Enrollment: 18
Recommended Hours of Instruction: 67-90
Course blueprint: Summer 2008 (pdf, 50kb)
Prerequisite: None
Description:
This course is designed to explore the nature of business in an international economy and to study related careers in fields such as entrepreneurship, financial services, information technology, marketing, office systems technology, public relations and promotion, and travel and tourism. Emphasis is on using the computer while studying applications in these careers along with problem solving and thinking skills. Communication and mathematics skills are reinforced as students explore business applications and careers. Work-based learning strategies appropriate for this course are service learning, field trips, and job shadowing. Simulations, projects, teamwork, and FBLA or CECNC leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies. This course contributes to the development of a career development plan.

Small Business Entrepreneurship
Course Number: 6615
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2003 (pdf, 386kb)
Prerequisite:
The student must have completed two technical credits in the same career pathway.
Description:
This course introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is placed on the mastery of skills needed to plan, organize, manage, and finance a small business. Skills in communication, technical writing, mathematics, research, and problem-solving are reinforced as each student prepares his/her own business plan. Work-based learning strategies appropriate for this course include cooperative education and paid/unpaid internships. Simulations, projects, teamwork, and DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Marketing
Course Number: 6621
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2011 (pdf, 96kb)
Prerequisite: None
Description:
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

Marketing Management
Course Number: 6622
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2011 (pdf, 100kb)
Prerequisite: Marketing or Fashion Merchandising
Description:
In this course, students acquire an understanding of management environments of marketing concepts and functions. Topics include human resources, marketing information, products/services, distribution, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business decisions. English language arts and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

Strategic Marketing
Course Number: 6626
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2008 Version 2 (pdf, 55kb)
Prerequisite: None
Description:
This fast-paced course challenges students by combining into one course the content taught in the Marketing and Marketing Management courses. The curriculum, activities, and resources utilized in this course are written at the freshman college level. Topics include economics, marketing research and decision making, domestic and international markets and influences, human resource development, ethics, management, and financial analysis. Skills in mathematics, research, and critical thinking are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education and paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Fashion Merchandising
Course Number: 6631
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2005 (pdf, 96kb)
Prerequisite: None
Description:
This course is designed for students interested in the fashion industry and the merchandising of fashion. Topics include an overview of the fashion industry, evolution and movement of fashion, career development, merchandising, risk management, promotion, and fashion show production. Skills in research, mathematics, textile chemistry, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education or paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Travel, Tourism, and Recreation Marketing
Course Number: 6645
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2004 (pdf, 367kb)
Prerequisite: Marketing
Description:
This course is designed to provide a foundation for students interested in a career in travel, tourism, and recreation marketing. Emphasis is placed on the hospitality/tourism industry, customer relations, travel destinations, tourism promotion, economics, and career development. Skills in mathematics, psychology, geography, and communications are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education or paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Marketing Technology and Media
Course Number: 6665
Recommended Maximum Enrollment: 26
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2005 (pdf, 91kb)
Prerequisite:
Marketing, Fashion Merchandising, or Strategic Marketing, and Computer Applications I
Description:
This course is designed to couple the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques. Emphasis is placed on creating a professional, polished approach to marketing products and services. Skills in technical writing, communications, mathematics, and application of current computer software are reinforced in this course. Work-based learning strategies appropriate for this course include paid/unpaid internships and apprenticeships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Sports and Entertainment Marketing I
Course Number: 6670
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2003 (pdf, 334kb)
Prerequisite: None
Description:
This course is designed for students interested in sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Skills in communications, human relations, psychology, and mathematics are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Sports and Entertainment Marketing II
Course Number: 6671
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2004 (pdf, 292kb)
Prerequisite: Sports and Entertainment Marketing I
Description:
This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Marketing Advanced Studies
Course Number: 6699
Recommended Maximum Enrollment: 16
Recommended Hours of Instruction: 135-180
Course blueprint: ²
Prerequisite:
Three technical credits in Business, Marketing, or Information Technology Education
Description:
This is a culminating course for seniors who are career-focused in marketing technologies; sales and technical services; travel, tourism, and recreation marketing; business management and small business/entrepreneurship; fashion merchandising; business administration; or sports and entertainment marketing. The three components of the course include writing a research paper, producing a product, and delivering a presentation. Students demonstrate the ability to use content and apply knowledge to real-world situations in a career major. In addition, they will also demonstrate the ability to write, speak, apply knowledge, problem solve, and use life skills such as time management, planning, follow through, and organization. Students work under the guidance of a teacher facilitator in collaboration with community members, business representatives, and other school-based personnel. Simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Personal Finance
Course Number: 7086
Recommended Maximum Enrollment: 26
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2010 (pdf, 32kb)
Prerequisite: None
Description:
Personal Finance prepares students to understand economic activities and challenges of individuals and families, the role of lifestyle goals in education and career choices, procedures in a successful job search, financial forms used in independent living, and shopping options and practices for meeting consumer needs. The course also prepares students to understand consumer rights, responsibilities, and information, protect personal and family resources, and apply procedures for managing personal finances. Appropriate work-based learning strategies include career shadowing and service learning. Related activities in DECA, FBLA, and FCCLA provide the opportunity for students to apply personal financial planning skills in authentic settings.

Principles of Business and Finance
Course Number: 8721
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2010 (pdf, 28kb)
Prerequisite: None
Description:
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management. English language arts, social studies, and mathematics are reinforced. Work-based learning strategies appropriate for this course include mentorship, school-based enterprise, service learning, and job shadowing. Cooperative education is not available for this course. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

Local Course Options

Schools may offer one or more specialized courses not included in the Standard Course of Study. These courses should meet a local economic need. Options may include:

• Fashion Merchandising and Management
• International Marketing

Refer to Part I, Local Course Options, and Appendix B for instructions on how to offer these courses.

A:Adopted from another source, contact program area for more information on ordering
R:Reformatted but not otherwise revised
P:Pilot
D:Draft
L:Leadership objectives revised
OL:Outline

1:Curriculum guide not available in electronic format.
2:Alternative forms of curriculum products will be distributed
3:A complete package is available commercially
4:Draft or pilot blueprint are provided for review purposes only.
 Contact program area for piloting opportunities.
5:Use objectives from other T&I Education courses (See Standard Course of Study)
6:Bank not yet validated; released in pilot form.
7:Students enrolled in course should be tested with performance assessments
 and industry certification exams.