MARKETING PROGRAMS OF STUDY

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Exploring Business Technologies
Course Number: 6208
Recommended Maximum Enrollment: 18
Recommended Hours of Instruction: 67-90
Course blueprint: Summer 2008 (pdf, 50kb)
Course guide: Summer 2008 (zip, 10.9mb)
CMS bank date: Summer 2008
Prerequisite: None
Description:
This course is designed to explore the nature of business in an international economy and to study related careers in fields such as entrepreneurship, financial services, information technology, marketing, office systems technology, public relations and promotion, and travel and tourism. Emphasis is on using the computer while studying applications in these careers along with problem solving and thinking skills. Communication and mathematics skills are reinforced as students explore business applications and careers. Work-based learning strategies appropriate for this course are service learning, field trips, and job shadowing. Simulations, projects, teamwork, and FBLA or CECNC leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies. This course contributes to the development of a career development plan.


Fashion Merchandising
Course Number: 6631
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2005 (pdf, 96kb)
Course guide: Summer 2005 (zip, 29.1mb)
CMS bank date: Summer 2005
Prerequisite: None
Description:
This course is designed for students interested in the fashion industry and the merchandising of fashion. Topics include an overview of the fashion industry, evolution and movement of fashion, career development, merchandising, risk management, promotion, and fashion show production. Skills in research, mathematics, textile chemistry, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education or paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Marketing
Course Number: 6621
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2006 (pdf, 40kb)
Course guide: Summer 2006 (zip, 6.6mb)
CMS bank date: Summer 2006
Prerequisite: None
Description:
This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course, which focuses on the National Marketing Education Standards and the National Curriculum Framework, emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/ service management. Skills in communications, mathematics, and psychology are reinforced in this course. Work-based learning strategies appropriate for this course include job shadowing, paid/unpaid internships, school-based enterprises, field trips, and/or cooperative education. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Marketing Advanced Studies
Course Number: 6699
Recommended Maximum Enrollment: 16
Recommended Hours of Instruction: 135-180
Course blueprint: 2
Course guide: Summer 2006 (pdf, 241kb) 2
Prerequisite:
Three technical credits in Business, Marketing, or Information Technology Education
Description:
This is a culminating course for seniors who are career-focused in marketing technologies; sales and technical services; travel, tourism, and recreation marketing; business management and small business/entrepreneurship; fashion merchandising; business administration; or sports and entertainment marketing. The three components of the course include writing a research paper, producing a product, and delivering a presentation. Students demonstrate the ability to use content and apply knowledge to real-world situations in a career major. In addition, they will also demonstrate the ability to write, speak, apply knowledge, problem solve, and use life skills such as time management, planning, follow through, and organization. Students work under the guidance of a teacher facilitator in collaboration with community members, business representatives, and other school-based personnel. Simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.


Marketing Management
Course Number: 6622
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2006 (pdf, 43kb)
Course guide: Summer 2006 (zip, 13.0mb)
CMS bank date: Summer 2006
Prerequisite: Marketing or Fashion Merchandising
Description:
This course is designed to continue the foundations covered in Marketing or Fashion Merchandising. Topics of study include recruiting, hiring, training and evaluating employees; information management; purchasing; pricing; ethics; sales management; and financing. Skills in math, human relations, communications, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course are school-based enterprises, cooperative education, paid/unpaid internships, and apprenticeships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Marketing Technology and Media
Course Number: 6665
Recommended Maximum Enrollment: 26
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2005 (pdf, 91kb)
Course guide: Summer 2005 (zip, 4.0mb)
CMS bank date: Summer 2006
Prerequisite:
Marketing, Fashion Merchandising, or Strategic Marketing, and Computer Applications I
Description:
This course is designed to couple the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques. Emphasis is placed on creating a professional, polished approach to marketing products and services. Skills in technical writing, communications, mathematics, and application of current computer software are reinforced in this course. Work-based learning strategies appropriate for this course include paid/unpaid internships and apprenticeships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Principles of Business and Personal Finance
Course Number: 6600
Recommended Maximum Enrollment: 26
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2003 (pdf, 403kb)
Course guide: Summer 2005 (zip, 15.8mb)
CMS bank date: Summer 2004
Prerequisite: None
Description:
This course introduces the major principles and concepts that are the foundation for future study of business and management. Topics of study include basic business principles, personal finance concepts, management concepts, systems thinking, quality management, and the current environment for business in a multinational marketplace. Communication skills and basic mathematical concepts are reinforced in this course. Work-based learning strategies appropriate for this course are field trips and job shadowing. Simulations, projects, teamwork, and DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.


Small Business Entrepreneurship
Course Number: 6615
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2003 (pdf, 386kb)
Course guide: Summer 2003 (zip, 6.8mb)
CMS bank date: Fall 2003
Prerequisite:
The student must have completed two technical credits in the same career pathway.
Description:
This course introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is placed on the mastery of skills needed to plan, organize, manage, and finance a small business. Skills in communication, technical writing, mathematics, research, and problem-solving are reinforced as each student prepares his/her own business plan. Work-based learning strategies appropriate for this course include cooperative education and paid/unpaid internships. Simulations, projects, teamwork, and DECA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.


Sports and Entertainment Marketing I
Course Number: 6670
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2003 (pdf, 334kb)
Course guide: Summer 2003 (zip, 6.6mb)
CMS bank date: Summer 2006
Prerequisite: None
Description:
This course is designed for students interested in sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Skills in communications, human relations, psychology, and mathematics are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Sports and Entertainment Marketing II
Course Number: 6671
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2004 (pdf, 292kb)
Course guide: Summer 2004 (zip, 3.1mb)
CMS bank date: Summer 2005
Prerequisite: Sports and Entertainment Marketing I
Description:
This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Strategic Marketing
Course Number: 6626
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2008 Version 2 (pdf, 55kb)
Course guide: Summer 2008 Version 2 (zip, 1.6mb)
CMS bank date: Summer 2009
Prerequisite: None
Description:
This fast-paced course challenges students by combining into one course the content taught in the Marketing and Marketing Management courses. The curriculum, activities, and resources utilized in this course are written at the freshman college level. Topics include economics, marketing research and decision making, domestic and international markets and influences, human resource development, ethics, management, and financial analysis. Skills in mathematics, research, and critical thinking are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education and paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


Travel, Tourism, and Recreation Marketing
Course Number: 6645
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 135-180
Course blueprint: Summer 2004 (pdf, 367kb)
Course guide: Summer 2004 (zip, 22.5mb)
CMS bank date: Summer 2004
Prerequisite: Marketing
Description:
This course is designed to provide a foundation for students interested in a career in travel, tourism, and recreation marketing. Emphasis is placed on the hospitality/tourism industry, customer relations, travel destinations, tourism promotion, economics, and career development. Skills in mathematics, psychology, geography, and communications are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education or paid/unpaid internships. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Local Course Options

Schools may offer one or more specialized courses not included in the Standard Course of Study. These courses should meet a local economic need. Options may include:

  • Fashion Merchandising and Management
  • International Marketing

Refer to Part I, Local Course Options, and Appendix B for instructions on how to offer these courses.

Notes:

A:Adopted from another source, contact program area for more information on ordering
R:Reformatted but not otherwise revised
P:Pilot
D:Draft
L:Leadership objectives revised
OL:Outline

1:Curriculum guide not available in electronic format.
2:Alternative forms of curriculum products will be distributed
3:A complete package is available commercially
4:Draft or pilot blueprint are provided for review purposes only.
 Contact program area for piloting opportunities.
5:Use objectives from other T&I Education courses (See Standard Course of Study)
6:Bank not yet validated; released in pilot form.
7:Students enrolled in course should be tested with performance assessments
 and industry certification exams.