MARKETING STANDARD COURSE OF STUDY
MARKETING STANDARD COURSE OF STUDYDESCRIPTION
The purpose of the Marketing Education instructional program is to prepare students for advancement in marketing and management careers and future studies in community and technical colleges or four-year colleges or universities. Marketing is a vast and diverse discipline. It encompasses activities within production, as well as aspects of consumption. It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion. The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, problem-solving, psychology, and critical thinking are found throughout the curriculum.
Based upon the National Marketing Education Standards and the National Curriculum Framework, courses in Marketing Education provide students with essential skills necessary to succeed in the workplace. The basic skills of reading, writing, and mathematics are an integral part of the Marketing Education curriculum. Skills in academic and technical areas are combined with the use of technology to provide students the foundation our business and industry leaders demand. Emphasis is placed on the development of competence in marketing functions and foundations, economic foundations, and human resource foundations to create a well-rounded education, enabling students to pursue further education in their chosen marketing career.
DESIGN
The high school scope and sequence of Marketing Education includes varied program offerings for students in grades 9-12 (levels 1-4). Students may enter the program and progress through the curriculum in one of seven career majors:
- Marketing Technologies
- Sales and Technical Services
- Travel, Tourism, and Recreation Marketing
- Business Management and Small Business Entrepreneurship
- Fashion Merchandising
- Business Administration
- Sports and Entertainment Marketing
Work-based learning strategies should be practiced throughout the Marketing Education curriculum.
Opportunities to develop and apply leadership, social, civic, and career-technical skills in marketing are provided through DECA, an association for Marketing Education students. As an integral part of the instructional program, students engage in performance activities to demonstrate their mastery of knowledge to business and industry leaders. These organized activities help to interpret the Marketing Education program to the business community, faculty, parents, and other students.