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. Public Schools of North Carolina . . State Board of Education . . Department Of Public Instruction .

DECA: MARKETING

INTRODUCTION

DECA is a state and national organization available to all students who are currently enrolled in Marketing Education courses.


OPPORTUNITIES FOR INVOLVEMENT

Through activities at the local, state and national level DECA members have the opportunity to enhance their working knowledge of vocational understanding, community service, leadership development, and social intelligence. A few examples of programs to promote these skills are listed below.

  • Activities to Promote:
    • Mathematic Skills
    • Free Enterprise & Economic Awareness
    • Self-Esteem
  • Chapter Achievement Programs
  • Chapter Activities
  • Community Projects
  • Marketing Education Program Enrichment
  • Leadership Conferences: District, State, Regional, and National
  • Leadership Positions
  • Learn and Earn Activities
  • Magazines: State and National Levels
  • National, Regional, State Business Associations Support
  • Officers and Committee Members: Local, District, State, and National
  • Professional Conferences: Local, District, State, Regional and National
  • Scholarship Programs
  • School Improvement Projects
  • Business Sponsored Activities


COMPETITIVE EVENTS

Since its conception, DECA has held a channel for students to compete against peers for recognition of skills necessary to marketing careers. DECA Competitive Events parallel Marketing Education curricula and industry-validated competencies.

The events are held in the major career clusters of:

  • Business Administration & Management
  • Finance
  • Hospitality & Tourism
  • Marketing, Sales & Service
  • Entrepreneurship

Within each of the career cluster areas are specific occupational categories:

  • Apparel and Accessories
  • Quick Serve Restaurant Management
  • Advertising
  • Restaurant and Food Service Management
  • Business Law
  • Retail Merchandising
  • Services Marketing
  • Hotel Lodging
  • Sports and Entertainment Marketing
  • Technical Sales
  • Food Marketing
  • Automotive Services

Within each of these occupational categories, students participate in evaluation of competencies in the following instructional areas:

  • Human Resource Foundations
    • (Communications, Human Relations, & Career Development)
  • Selling (Selling, Product/Service Technology, Math)
  • Promotion (Advertising, Sales Promotion, Visual Merchandising)
  • Distribution (Inventory Control, Transportation, & Storage)
  • Risk Management
  • Economic Foundations
  • Marketing and Business Foundations
  • Purchasing
  • Marketing Information Management-Product/Service Planning
  • Pricing

Participants compete in written papers, tesst, and role-playing events that simulate actual business situations. They are judged by business people in the specific occupational area.

For all additional information, documents, and forms please go to the North Carolina DECA website.


LINKS

NC DECA
NC DECA serves high school students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service.


DECA
DECA is an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service.

 

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