NEWS RELEASES 2013-14 :: SEPTEMBER 17, 2013


The North Carolina Department of Public Instruction, in partnership with Capitol Broadcasting (WRAL/FOX 50), today launched a new, statewide character development campaign, Character Matters, in conjunction with Constitution Day. 

The program's goal is to promote the development of character and leadership in youth through service learning and an emphasis on positive character traits. The program aims to work with K-12 students to educate them about the importance of ethical and positive leadership in society. Character Matters uses the power of student voice, as young people across the state will help spread the message that character really does matter in schools, in the workplace, at home and in the community. 

Resources available online at Character Matters will provide information and activities for students in all grade levels to help support and spread the Character Matters message.

"As we move forward with the many changes in our public schools – the new Standard Course of Study, new assessments, higher expectations for performance and more – we must remember that character education remains a key component in preparing our students for successful futures," State Superintendent June Atkinson said. "We are excited about this wonderful partnership with Capitol Broadcasting, which promises to support our students as they strive to become good citizens of their communities, our state and the nation."

WRAL-TV Vice President and General Manager Steven D. Hammel said, "In our business, we know that character certainly does matter. Today's students are our future co-workers. It is paramount that students learn firsthand how to become ethical and service-oriented leaders in preparation for guiding our country's future."

"FOX50 has a strong connection to our younger viewing audience. It pleases us to highlight positive examples of youth who are exhibiting leadership in their schools and local communities," said Vice President and General Manager of FOX 50 WRAZ TV Tommy Schenck.

About the North Carolina Department of Public Instruction:
The North Carolina Department of Public Instruction provides leadership to 115 local public school districts and 160 charter schools serving over 1.5 million students in kindergarten through high school graduation. The agency is responsible for all aspects of the state's public school system and works under the direction of the North Carolina State Board of Education.

For more information:
NCDPI Communication and Information Division, 919.807.3450.