COMMUNICATIONS

PRIORITY OBJECTIVES & STRATEGIES

PRIORITY OBJECTIVES	TARGET 08-09	CURRENT OR 07-08	DIVISIONAL STRATEGIES	SBE GOAL
Public Information All news media requests receive an initial response within 2 hours	+95%	Baseline being established	Prepare written and electronic communications for external audiences, including news releases, electronic newsletters/messages, brochures, tabloids and other print pieces, key message points, meeting notices under public meetings law, and Web content for specific programs/initiatives. Provide internal communication for DPI staff through electronic newsletters, Intranet content, email messaging and specialty print documents. Coordinate all news media outreach and requests under public records laws to ensure accuracy and timeliness of responses. Track coverage to identify trends and evaluate news media interactions.	5.3
Public Information In 2008, a comprehensive communication package on the 21st Century Core Graduation Requirements will be completed and distributed to all districts, charter schools, middle schools, and high schools by October 31.	100%	New Project	Prepare written and electronic communications for external audiences, including news releases, electronic newsletters/messages, brochures, tabloids and other print pieces, key message points, meeting notices under public meetings law, and Web content for specific programs/initiatives. Provide internal communication for DPI staff through electronic newsletters, Intranet content, email messaging and specialty print documents. Coordinate all news media outreach and requests under public records laws to ensure accuracy and timeliness of responses. Track coverage to identify trends and evaluate news media interactions.	5.3
Web Services Provide an accessible Web site of education information that attracts more than 3 million stakeholders per year.	3.1 million	Approx 3 million	Initiate, maintain and promote technical and content standards for agency Web sites. Provide technical expertise to create, maintain, update and improve Web pages. Create Web solutions to communication needs. Coordinate NC School Report Cards project with cross-agency team, LEA representatives and external stakeholders.	5.3
Publication Sales Generate publication sales totaling more than 30,000 items sold annually.	30,000 items*	38,600 items	Provide technical oversight and capability to guide development of print, broadcast, Web and other media to meet internal client needs.	5.3
Design and Digital Duplication The Design and Digital Duplication Center will generate sufficient income to support the division salaries each currently maintains, to pay for leased equipment, to purchase supplies and to improve inefficiencies as needed. (At least $1.45 million in FY08-09)	$1.45 million**	~1.6 million	Duplicate digital media on CD, DVD, paper, or other materials using the most cost-effective, customer-focused solutions whether outsourced or accomplished in-house. GS 66-58 "The Umstead Act" mandates that all duplicating jobs be routed through the Education Building's Digital Duplicating Center. Design support materials for agency initiatives, including logos, branding, documents, presentations, and displays.	5.3

* Due curriculum redesign, expected rates of publication sales will more than likely be reduced this year as schools wait for the publication of new curricular materials. Given that, the target of 30,000 is estimated to be the goal for 08-09.

** The communications division must maintain a certain income from duplication to effectively run its shop however profit is not a goal. Therefore, the 1.45 million is a target that enables operation. It is not a divisional goal to exceed 1.45 million.

DIVISIONAL CORE ACTIVITIES

CORE ACTIVITIES		SBE GOAL
1	External/internal communication re: SBE goals, NCDPI activities and pK-12 education.	5.3
2	Coordinate communication strategies and information with LEAs and external partners.	5.3
3	Provide communication support to SBE members/NCDPI leadership.	5.3
4	Provide communication support for special initiatives.	5.3
5	Maintain and coordinate agency's public Web site and the NC School Report Cards Web site.	5.3
6	Provide graphic design services appropriate for Web, print, broadcast and display.	5.3
7	Provide print and duplication services.	5.3